Job Description
Join TechInnovate Solutions, a leading digital marketing agency, as our Senior Email Marketing Specialist. We're seeking a strategic and creative email marketing expert to join our growing team in New York.
Responsibilities
- Develop and execute email marketing campaigns to drive engagement and conversions.
- Collaborate with cross-functional teams to create compelling content and offers.
- Analyze campaign performance and provide data-driven insights to optimize results.
- Manage email marketing platforms and ensure deliverability and compliance.
- Stay updated on email marketing trends and best practices.
- Mentor junior team members and contribute to their professional development.
Qualifications
- Proven experience (5+ years) in email marketing, with a strong track record of success.
- Demonstrable expertise in email marketing software (e.g., Mailchimp, HubSpot, Pardot).
- Solid understanding of HTML/CSS and email design principles.
- Excellent analytical skills and proficiency in Google Analytics.
- Strong communication and project management skills.
- Bachelor's degree in Marketing, Communications, or a related field.