Job Description
Join VistaPoint Inc., a leading digital marketing agency, as our Senior Digital Marketing Manager. We're seeking a strategic and innovative leader to drive our marketing efforts and help us achieve our business goals.
Responsibilities
- Develop and implement digital marketing strategies.
- Manage and mentor a team of marketing professionals.
- Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
- Analyze campaign performance and report on key metrics.
- Stay updated on digital marketing trends and best practices.
- Manage marketing budget and allocate resources effectively.
- Plan and execute marketing events and conferences.
- Partner with sales to drive lead generation and nurture marketing-qualified leads.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (7+ years) in digital marketing, with at least 3 years in a management role.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Excellent leadership, communication, and project management skills.
- Data-driven mindset with strong analytical skills.
- Experience managing marketing budgets and allocating resources.
- Familiarity with marketing KPIs and metrics.