Job Description
Join the iconic Coca-Cola brand as our Senior Digital Marketing Manager, driving our digital strategy and innovation in the heart of Atlanta. This role is instrumental in shaping our brand's digital presence and engaging consumers worldwide.
Responsibilities
- Develop and execute digital marketing strategies to drive brand awareness and engagement.
- Lead a team of digital marketing specialists, fostering a culture of creativity and collaboration.
- Manage digital marketing budgets and optimize spend for maximum impact.
- Analyze campaign performance and report on key metrics to stakeholders.
- Stay current with digital marketing trends and tools, and make data-driven recommendations.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.
- Manage relationships with external agencies and vendors.
- Travel as needed to support global marketing initiatives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 10+ years of experience in digital marketing, with at least 5 years in a management role.
- Proven track record of driving results through innovative digital campaigns.
- Strong leadership skills, with the ability to inspire and motivate a team.
- Excellent analytical skills, with a data-driven approach to decision-making.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
- Experience managing budgets and optimizing spend.
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, etc.).